A MUSICAL METAVERSE WITH

CHART–CLIMBING, PARKOURING, DANCING & ARTIST–INSPIRED VERCH!

Year: 2022
Client: Spotify
Role: Freelance Creative
Creative Team: Evelynne Scholnick, Marie Rönn
Design: Bruno Borges
Production & Design: The Gang
Project Duration: 5 Months
Note: An in-house team completed the rest of the WonderWrapped production. It is one of several hubs at Spotify Island that also includes K-Park and Planet Hip-Hop, which I wasn’t a part of.
Recognition:
2023 Webby Award Winner: Metaverse, Immersive & Virtual, Best Brand Integration
2023 Webby Award Winner (People's Voice): Metaverse, Immersive & Virtual, Best Brand Integration
2023 Webby Award Nominee: Advertising, Media & PR, In-Game Integration
2023 Webby Award Nominee: Metaverse, Immersive & Virtual, Entertainment, Sports & Music

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Spotify Wrapped has entered the Metaverse. WonderWrapped is a reimagining of the traditional Wrapped year-end stat review, featuring interactive games and quests, along with 2022 Spotify artist-inspired verch. All on a gaming platform used by over 43.5 million players a day: Roblox.

1.67+ B

Global Media Impressions

24.5+ M

Visitors

Here’s what Mr. Beast, ItsFunneh, and Denis, Youtube personalities and gamers with combined 400 million subscribers, have to say about what we created, along with game footage.

Click on Mr. Beast or click here to watch.

We created unique pieces of virtual merch, each personalized to symbolize a different 2022 Spotify artist, including Bizarrap, Black Sherif, Calvin Harris, Cro, Doechii, Eslabon Armado, Miranda Lambert, NIKI, NewJeans, Stray Kids, SUNMI, and Tove Lo.

UGC content naturally emerges from Roblox games. With WonderWrapped, fans created "how-to" videos showcasing secret or free items.

The design team behind Wrapped 2022 came up with a 2D design system, which was translated for Roblox. The colors are vibrant and loud for an unapologetically maximalist look and feel.

Here’s a quick overview of all the quests on WonderWrapped.