BRAIN ROT IS FINALLY PAYING THE BILLS. HERE ARE A FEW EXAMPLES OF STORIES, REELS, AND TIKTOKS FROM THORNE, CASH APP, TATCHA, AND INSTAGRAM. WHILE “SOCIAL” IS A PRETTY BROAD TERM, I’M ALSO INTO STUFF LIKE SOCIAL GAMING AND SOCIAL EXPERIMENTS.
THORNE
Year: 2025
Agency: Rosewood
Role: Freelance Creative Director
Team: Amir Mohamadzadeh, Natalie Colbert, Nina Mourin, Toga Cox
Production Team: Jennette Vasiljevic, Nele Moens, Salt & Pepper Gifts
Project Duration: 4 weeks
Thorne is a science-driven wellness company that develops and manufactures personalized, high-quality dietary supplements. The Thorne Trust Box is a hands-on experience delivered to creators. More than just packaging, it’s an interactive experience that walks you through the truths of creatine, busting myths, showcasing benefits, and highlighting why Thorne Creatine stands out. Each step unlocks the next experience. Fourty total creators accepted the Trust Box challenge, and here are a select few.
Step 2
Unlock the code: the number of grams in each serving of Thorne Creatine, and the total number of ingredients on Thorne’s No List.
Step 1
Unbox and drink Thorne Creatine.
Step 4
Dissolve the riddle: Thorne Creatine is micronized and dissolves without a trace.
Step 3
Shatter the myth: creatine is only for bodybuilders.
Step 6
Comment “Thorne Golden Ticket”: win a year’s supply of Thorne Creatine.
Step 5
Uncover the golden box: NSF Certified for Sport.
CASH APP
Year: 2025
Agency: Rosewood
Role: Freelance Creative Director
Team: Amir Mohamadzadeh, Emily Walsh, Isaac Wolfe, Julie Shipplet, Kennedy Clark, Natalie Colbert, Nele Moens, Thea DiSilva
Production Team: Chris Huang, Josiah Spencer, Mike Gaines, Nick Rucka
Project Duration: 6 weeks
Cash App is a finance app committed to helping their users make the most of their money. We brought their value propositions to life through a marketing campaign tailored to Gen Z and young millennials. In just 6 weeks, we identified 10 unique creators and delivered 9 distinct content pieces.
TATCHA
Year 2023-2024
Agency: Giant Spoon
Role: Freelance Creative Director
Creative Team: Ian Grody, Mariah Colón, Monica Herman, Nicole Rudden
Project Duration: 2 weeks
Note: An in-house team completed the production.
Tatcha is a Japanese skincare brand known for its dewy skin. The ask was to retrofit social ideas under an existing campaign #SayIDew by tapping brand ambassadors to take a vow to care for the skin they’re in during Valentine's Day. The campaign showed up as branded content, influencer content, and a pop-up to propose to dewy skin.
#SAYIDEW BRANDED CONTENT
#SAYIDEW POP-UP PROPOSAL & UGC
#SAYIDEW HEADLINES
Year: 2019
Agency: R/GA
Role: Freelance Creative Director
Creative Team: Angela Kim, Bayyina Black, Jake Lemkowitz, Jess Norris, Isobel Oliphant, Megan Plevy, Nadia Saccardo, Rebecca Rumble, Woohyun Lim, Zoe Lyle
Project Duration: 5 Weeks
Stories debuted on Instagram. With the help of an amazing team, I creative directed 200 demo Stories 😵️, and some are highlighted in this reel. These were the most successful performance campaign at Instagram, which led to an 80% conversation rate and inspired teens to create over 1 million new Stories.