Brain rot is finally paying the bills. Here are a few examples of Stories, Reels, and TikToks from Cash App, Tatcha, and Instagram. While โsocialโ is a pretty broad term, Iโm also into stuff like social gaming and social experiments.
CASH APP
Year: 2025
Client: Cash App
Agency: Rosewood
Role: Freelance Creative Director
Team: Amir Mohamadzadeh, Emily Walsh, Isaac Wolfe, Julie Shipplet, Kennedy Clark, Nele Moens, Thea DiSilva
Production Team: Chris Huang, Josiah Spencer, Mike Gaines, Nick Rucka
Project Duration: 6 weeks
Cash App is a finance app committed to helping their users make the most of their money. We brought their value propositions to life through a marketing campaign tailored to Gen Z and young millennials. In just 6 weeks, we identified 10 unique creators and delivered 9 distinct content pieces.
TATCHA
Year: 2023-2024
Client: Tatcha
Agency: Giant Spoon
Role: Freelance Creative Director
Creative Team: Ian Grody, Mariah Colรณn, Monica Herman, Nicole Rudden
Project Duration: 2 weeks
Note: An in-house team completed the production.
Tatcha is a Japanese skincare brand known for its dewy skin. The ask was to retrofit social ideas under an existing campaign #SayIDew by tapping brand ambassadors to take a vow to care for the skin theyโre in during Valentine's Day. The campaign showed up as branded content, influencer content, and a pop-up to propose to dewy skin.
#SAYIDEW BRANDED CONTENT
#SAYIDEW POP-UP PROPOSAL & UGC
#SAYIDEW HEADLINES
Year: 2019
Client: Meta
Agency: R/GA
Role: Freelance Creative Director
Creative Team: Angela Kim, Bayyina Black, Jake Lemkowitz, Jess Norris, Isobel Oliphant, Megan Plevy, Nadia Saccardo, Rebecca Rumble, Woohyun Lim, Zoe Lyle
Project Duration: 5 Weeks
Stories debuted on Instagram. With the help of an amazing team, I creative directed 200 demo Stories ๐ต๏ธ, and some are highlighted in this reel. These were the most successful performance campaign at Instagram, which led to an 80% conversation rate and inspired teens to create over 1 million new Stories.